WINNIPEG, MB – Assiniboine Credit Union (ACU) is proud to announce it has received the 2026 Outstanding Social Purpose Company (Large), Greater Purpose Award. The national awards recognize organizations that embed purpose into their business and create meaningful impact for people, communities, and the environment.
The award recognizes ACU's long-standing commitment to using finance as a force for good. Greater Purpose highlighted ACU’s integration of social purpose across its governance, policies, strategy, products, partnerships, operations and culture, including its corporate bylaws and broader business ecosystem.
"As a member-owned cooperative, ACU has always believed that financial services can create positive change," said Kevin Sitka, President and Chief Executive Officer. "This recognition reflects the collective commitment and efforts of our leaders, employees, member-owners, and community partners who help advance our purpose every day."
ACU works to create value that extends beyond financial returns. This includes advancing financial inclusion, investing in communities through donations and social finance, supporting Truth and Reconciliation, and promoting environmental sustainability. Through these efforts, ACU remains committed to helping individuals and organizations thrive, strengthening communities and local economies, and contributing to a more sustainable future for all.
ACU's recognition demonstrates how purpose-driven decision-making can support business success while strengthening outcomes for members, communities, employees, and the environment. Watch the Greater Purpose Award presentation video.
"This award is an honour and an encouragement to continue building a more inclusive, resilient, and prosperous future," said Sitka. "We're grateful to everyone who contributes to making that impact possible."
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About ACU
Assiniboine Credit Union (ACU) is a financial co-operative with $10.1 billion in assets that is locally owned by over 216,000 Manitobans. Our workforce includes nearly 1000 Manitobans, who are also member-owners. We have the widest geographical distribution of branches of any financial co-operative in Manitoba. As a certified B Corp, ACU serves its member-owners and operates on Treaty One, Treaty Two and Treaty Five lands, the homeland of the Anishinaabeg, Anisininew, Assiniboine, Dakota Oyate, Denesuline, Inninew and Saulteaux. We acknowledge the Inuit in Northern Manitoba and that Manitoba is the homeland of the Red River Métis.
To learn more about ACU visit www.acu.ca