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A Certified B Corp™
Using business as a force for good

As the only Manitoba-based financial institution to achieve B Corp™ certification, ACU leads with purpose—balancing profit with social and environmental responsibility.

Leading with purpose: ACU's B Corp journey

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This distinction places us among a global community of businesses dedicated to using their operations as a force for good.

Assiniboine Credit Union (ACU) is proud to be the only Manitoba-based financial institution to be certified as a B Corporation®. We join over 9,500 businesses across 100+ countries leading a global movement to redefine business success by prioritizing people and the planet alongside profit.

Becoming a B Corp aligns with ACU’s values, reinforcing our commitment to social responsibility, environmental sustainability and ethical business practices. Our mission has always been about more than banking—it’s about building a better world through financial empowerment, inclusion and sustainability.

Together, we are doing well by doing good.

What is means to be a B Corp

Certified B Corporations® meet rigorous standards for social and environmental performance, transparency and legal accountability. This certification ensures that businesses are not only striving for financial success but also making a positive impact on their communities and the world.

At ACU, we believe that:

  • We must be the change we seek in the world;
  • All business ought to be conducted as if people and place matter;
  • Through their products, practices, and products, businesses should aspire to do no harm and benefit all; and
  • We act with the understanding that we are dependent upon one another and thus responsible for each other and future generations.
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By maintaining our B Corp status, we continue to challenge traditional business models and advocate for a more inclusive and sustainable economy.

ACU’s B Corp impact: putting purpose into action

ACU’s B Corp Certification reflects our commitment to making meaningful contributions in five key impact areas.

Governance

We embed purpose into our decision-making, ensuring that ethical and responsible business practices guide everything we do.

Workers

We foster an inclusive and supportive workplace, prioritizing fair wages, employee well-being, and professional development.

Community

Our focus on financial inclusion and social impact drives our partnerships with local organizations and underserved communities.

Environment

We actively reduce our environmental footprint by integrating sustainable practices into our operations and investments.

Customers

As a financial co-operative, we prioritize the well-being of our members, offering ethical banking solutions that align with their values.

Why Being a B Corp Matters to ACU

For ACU, B Corp Certification is not just a label—it’s a reflection of our values and our responsibility to serve the community. We have always believed that banking should be about more than transactions; it should be about transformation.

Financial inclusion

Providing fair and accessible financial services to all.

Community growth

Investing in local initiatives that drive social and economic development.

Sustainable practices

Reducing our environmental impact and supporting a greener economy.

ACU is proud to be part of a movement that challenges traditional business norms and champions a future where businesses are truly a force for good.

Banking that puts people and planet first

Join the movement for better business

Being a B Corp means continuously striving to do better and pushing for positive change. Whether you're an ACU member, a local business owner or someone who believes in using business as a force for good, you can be part of the movement. Together, we’re building a more inclusive, sustainable and financially empowering future.

Join ACU in making a difference
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Have questions? We're here to help.

Whether you're looking for more information or need guidance on your next financial move, our team is ready to support you. Reach out and let us know how we can assist.

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